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SHINSEGAE DAEJEON 1F HANDBAGS | BEAUTY
DAEJEON, SOUTH KOREA
The 62,500 SF main floor of the new Shinsegae Daejeon Art & Science department store was home to the premier luxury handbag and accessory brand shops as well as jewelry and over 40 beauty brands. The design vision was to create a grand hall inspired by an early modern Italian Villa in the spirit of such great Italian architects like Luigi Moretti and Carlos Scarpa.
Project designed while working with Jeffrey Hutchison & Associates
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